Job title: Marketing Executive
Job type: Permanent
Emp type: Full-time
Location: Hong Kong
Job published: 23 Dec 2019
Job ID: 32333

Job Description

Our client is an SFC licensed savings and investment company in Hong Kong. They are at the very start of their journey to disrupt the mass market savings space for millennials across Asia.

Responsibilities

  • Work with the Head Of Marketing to conceive and develop efficient and intuitive marketing strategies
  • Build and execute personalised marketing campaigns across a variety of online platforms such as Facebook, Instagram, Google Adwords and Google Display Network
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and the competition
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses

Requirements

  • 3-5 Years work experience
  • Fluent Cantonese & Good Spoken English
  • Proven experience as marketing executive or similar role
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in common marketing software such as CRM / Email Automation tools
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • BSc/BA in marketing, business administration or relevant discipline

 

Nice to have

  • Creative mindset and skills in Photoshop / AI or equivalent.
  • Experience developing basic HTML emails
  • Experience developing basic landing pages
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